Anyone who knows me knows I love networking almost as much as I love photography. One of the latest folks I have connected up with is an excellent photographer and multi-media producer named Gary Dowd. We have had great discussions about how photography and visual storytelling is changing and more. We are even working on planning some future workshops together which I am excited about.
As I got to know Gary I asked him to guest blog on something he was really passionate which he has been kind enough to do. I know you are going to enjoy his thoughtful ideas here on excellence in our craft. Enjoy!
This was my 1967 Triumph Bonneville 650. I loved that motorcycle. Riding it, I felt like I was a part of a grand history and tradition. Actors Steve McQueen and James Dean were synonymous with Triumph motorcycles and to me, the British motorcycle was the standard of mechanical excellence.
Looking back, I’m probably very lucky I survived owning that bike. It was very “customized” – a nice way of saying it had parts from this, parts from that – and not all were designed to play nice together. The Triumph I rode was no longer an example of excellence – but it wasn’t until years later that realized it. It was a make-do attempt and at best, a mediocre one at that.
Mediocrity in any given area or discipline can masquerade as excellence. It happens all the time. Sometimes it’s intentional; sometimes it’s a lack of knowledge. Either way, only until we understand context and gain knowledge can we then recognize the difference between the two. And that is the crux or point of a decision we have to make; accept mediocrity and settle for less than our best effort – or reject it and strive for excellence.
As I look back at my early efforts in photography and video, I see a lot or work that would be a stretch to even call mediocre. But as I’ve grown in my understanding and experience, so has my understanding of what excellence should look like. Now I simply can’t be satisfied with anything that is less than my very best effort. If I don’t consider it to be excellent, then how can I expect anyone else to?
Now, let me take a moment to clarify one thing; I do think there is latitude for personal interpretation of what excellence is, especially in the creative arts. One man’s creative excellence may be misunderstood or misinterpreted by others. This isn’t the excellence I’m referring to. I think most would agree that in photography, video, and other creative mediums, there are standards and best practices that help us define excellence.
So why is mediocrity tolerated in our chosen and beloved craft, or anywhere else for that matter? As the poster says, “It takes a lot less time and people won’t notice the difference.” As a choice, mediocrity is characterized by a complete lack of self-criticism. Sometimes, lack of self-criticism is simply born of laziness. My advice? Run away as fast as you can.
Unintentional mediocrity is different. In scientific terms, it’s the “bell curve principal” at work. Darwin’s cousin, Sir Francis Galton, called it “The Supreme Law of Unreason”. Simply stated, if you take a sample of 100 random people and measure anything – height, weight, blood pressure, IQ, for ex., the majority will fall towards the mean, or middle, with a few individuals clearly above or below the norm. Simply put, I think that the majority of people simply don’t know any better. Which also means that they can learn.
So where’s am I going with all this? As the cost of technology has decreased, more and more people have access to some pretty sophisticated equipment. Now, almost anyone has access to hardware and software that only a few years ago was available to a chosen few – typically ones who studied and practiced to become masters of their craft. Today, if you want to believe all the ad hype, anyone can be a master if he or she has the right tool. Technically speaking, that can be true – to a point.
It used to be that one studied and practiced to master one’s craft. There is a process of learning and application that cannot be circumvented. It may be shortened or altered by technology, but it cannot be avoided if one is achieve excellence. In order to master something to the point of excellence, we must go through what I call “The Steps of Awareness”, and it’s truly a lifelong, dynamic process. The learning curve never stops for the one who is committed to achieving excellence.
So, what can you do about it? The good news is that it’s not rocket science.
First, be critically honest about your work. Learn by studying the excellent work of others and choose to strive for excellence in your own work. Don’t be afraid to fail – but be willing to learn from your failure. Pursue what you love and practice, practice, practice intensely. Seek expert feedback on your work (that can be a hard one). Become a crusader for excellence. Stand up and don’t be afraid to say “it ain’t good enough, it can be better”. Say it to yourself. Say it to others, especially your clients. Say it loud and often.
A good friend (and one of my favorite photographers), David duChemin, has published a wonderful series of ebooks under the title “Craft and Vision”. They’re fresh, with lot’s of info, exercises, and knowledge and they’re super affordable. If you haven’t already, I’d highly recommend adding these to your own resource library.
I think you’ll find it incredibly exciting to discover that you’re capable of getting far better at your craft than you ever imagined.